Encouraging news. COVID-19 has left a mark on giving to denomination-wide ministries. GCFA, however, is happy to report a slight rebound in July.
The pandemic’s economic wreckage has left its mark on United Methodist ledgers.
However, giving to denomination-wide ministries rebounded slightly in July.
In an August 27 online meeting, General Council on Finance and Administration board members heard an update on general church finances in the wake of COVID-19. They also received some guidance on calculating online attendance while the disease’s spread still keeps many people worshipping at home.
July saw the highest apportionment collections of any month so far this year. U.S. conferences remitted about $9 million to general church ministries — up 4% from the same month last year.
“It’s the first time we’ve been ahead of the prior year all year long. That is encouraging,” Rick King, GCFA’s chief financial officer, told the board. “So far in August, we’re seeing maybe not quite as much as an uptick as July — but much better than we were in April and May.”
Nevertheless, the U.S. collection rate is down overall compared with the same period in 2019 — to the tune of about $10.3 million. Collections from central conferences — church regions in Africa, Europe, and the Philippines — also are down overall this year by about $53,000. The U.S. church provides 99% of the funding for general church ministries.
Financial support for the denomination’s general church ministries comes from conferences, which in turn ask for apportionments — recommended giving — from local churches. In The Michigan Conference, these are called Ministry Shares.
General church apportionments support the work of most general agencies as well as bishops, general administration, ministerial education, and denomination-wide efforts such as the Black College Fund, ecumenical work, and Africa University in Zimbabwe.
Conferences, too, have experienced drops in giving amid the pandemic. Many have taken steps to make sure more funds remain with churches, which no longer can pass around the offering plate in these socially distanced times.
Some conferences, such as Arkansas, waived church apportionments for a month or more. Others, such as the Baltimore-Washington and North Georgia conferences, covered the costs of the local church’s benefit obligations. In The Michigan Conference, the Board of Pensions and Health Benefits provided a six-month holiday from Benefits Ministry Shares, which ends September 30, 2020.
Agencies and conferences are dipping into reserves to make up some of the shortfalls.
Also offsetting some of the declines in apportionments are loans through the U.S. Paycheck Protection Program. The U.S. Coronavirus Aid, Relief and Economic Security — or CARES Act — created the program intending to enable small businesses and nonprofits to keep workers paid during pandemic-related challenges.
The U.S. Small Business Administration has stipulated that loans can be forgivable — essentially becoming grants — if recipients maintain the number of people on their payroll as before the crisis and meet other restrictions.
A UM News analysis found that at least 751 United Methodist organizations, including churches, conferences, seminaries, and other ministries, have received between $150,000 and $5 million in Paycheck Protection Program loans.
With the GCFA board’s authorization, nine general church agencies received a total of about $7.9 million in loans. Five of those agencies, including the finance agency itself, have since received loan forgiveness, while four other agencies are still waiting for confirmation.
While the pandemic has strained ministries across the denomination, many churches have reported one bright spot — higher viewership of their online worship services than their usual in-person attendance.
GCFA, which collects the denomination’s membership and attendance data, has received requests for guidance on counting online worship.
“It was recognized that consistency in tracking is important, and concerns were raised regarding accuracy in reporting of attendance statistics for 2020 across the denomination,” Per-Endre Bjørnevik, chair of GCFA’s Connectional Outreach Committee, told the board.
The agency’s data services staff plans to continue reviewing best practices. But in the meantime, the board received some guidance from Naomi Annandale, director of research and strategic evaluation with Discipleship Ministries.
“Numbers represent people and people matter,” Annandale wrote in her report. “Every person who watches on YouTube, participates on Zoom, messages on Facebook Live is a child of God. They matter, and it matters that your church has given them a way to worship in a challenging time.”
She urges churches to first check with their conferences to see what policies they have for tracking online attendance. (Note: a standardized guide for counting virtual worship attendace in The Michigan Conference will be announced soon.)
Several conferences advise counting only viewers who stay with a service for a specified length of time, Annandale wrote, but that length varies by conference.
Conferences also have varying cutoffs for when churches should stop counting viewers of recorded online services, commonly Sunday night, Monday morning, or Monday night.
Annandale suggested churches ask people to “check in” online to indicate they are joining in that week’s worship. If that’s not doable, she said churches can simply multiply the number of viewers (somewhere between 1.5 and 1.9) to account for the likelihood some computers are hosting more than one worshipper.
Finally, she shared the Mississippi Conference’s advice to focus on engagement, not just attendance.
“Pay attention to greetings and prayer requests in the chat, look for likes, comments, shares, subscribes, requests for connection and giving patterns,” she wrote. “Think about ways of connecting worshipers with one another. Respond to expressions of interest. And, of course — keep track of all of this.”
Even if these data points do not show up in annual reports, she said, they are meaningful metrics of ministry in action.
The Rev. Moses Kumar, GCFA’s top executive, told the board at the beginning of the meeting that he and other general agency executives meet regularly to discuss ways their ministries can further cooperate and reduce costs.
“It is our prayer,” he said, “that we remain hopeful for our financial future and our work together for the people and the ministry of The United Methodist Church.”