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Create trust through social media

Share your church’s story by building trustworthy online relationships with members and neighbors.

United Methodist Communications

Trust is central to every relationship, whether it is with family and friends or institutions and organizations. The good news is that your church’s online presence is a tool you can leverage toward building that foundation.

As a guide for reflection and action, we will use Ken Blanchard and Cynthia Olmstead’s “ABCDs of Trust” framework found in their book Trust Works!: Four Keys to Building Lasting Relationships.

ABLE — Demonstrate competence and skill

BELIEVABLE — act with integrity

CONNECTED care about others

DEPENDABLE — maintain credibility

Read more of Dan’s practical ideas around these ABDCs of Social Media.


Last Updated on January 12, 2023

The Michigan Conference